Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 4th edDescription: xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0131968467 (pbk.); 9780131968462 (pbk.); 0131499033 (CD-ROM)Subject(s): SPSS for Windows | Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .B87 2003
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| KL-MK-02-57 Essentials of marketing : | KL-MK-02-57-2 Essentials of marketing : | KL-MK-02-66 Marketing research : | KL-MK-02-68 Marketing research : | KL-MM-01-15-1 Multimedia : | KL-MM-01-22 Practical DV filmmaking : | KL-MM-01-23 PC audio editing : |
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 611-628) and index.
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