Develop your marketing skills / Neil Richardson and Ruth Gosnay.
Material type:
TextSeries: Creating successPublication details: London ; Philadelphia, PA : Kogan Page, c2011Description: vi, 168 p. : ill. ; 22 cmISBN: 9780749462246 (pbk.)Subject(s): Marketing | Marketing -- Management | Strategic planningDDC classification: 658.8 LOC classification: HF5415 | .R53 2011Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415 .R53 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010473 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415 .R53 2011 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010474 |
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| HF5415 .R37 1988 c.2 MaxiMarketing : | HF5415 .R45 1999 c.1 Relationship marketing: strategy and implementation / | HF5415 .R53 2011 c.1 Develop your marketing skills / | HF5415 .R53 2011 c.2 Develop your marketing skills / | HF5415 .S53 2013 c.1 Marketing : | HF5415 .S65 1994 c.1 Meeting customer needs / | HF5415 .S77 2006 c.1 E-marketing / |
Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered.
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