Asia Pacific University Library catalogue


Loyalty marketing for the Internet Age : how to identify, attract, serve, and retain customers in an e-commerce environment / Kathleen Sindell.

By: Sindell, KathleenMaterial type: TextTextPublication details: Chicago : Dearborn Trade, c2000Description: xx, 345 p. : ill. ; 23 cmISBN: 0793140331 (pbk.); 9780793140336 (pbk.)Subject(s): Customer loyalty | Electronic commerce | Internet marketingDDC classification: 658.8 LOC classification: HF5415.525 | .S56 2000
Contents:
The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your marketing -- Virtually selling everything -- Anticipating your customers' needs -- Online lead generation management, security, and privacy -- Reducing costs and increasing customer loyalty at the interaction center -- Increasing customer loyalty with data mining -- Developing eCRM projects.
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Open Shelf 		Book HF5415.525 .S56 2000 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010384
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HF5415.5 .Z45 1990 c.1 Delivering quality service : HF5415.5 .Z45 1990 c.2 Delivering quality service : HF5415.5 .Z45 1990 c.3 Delivering quality service : HF5415.525 .S56 2000 c.1 Loyalty marketing for the Internet Age : HF5415.55 .B53 2001 c.1 Customer equity : HF5415.55 .B53 2001 c.2 Customer equity : HF5415.55 .B53 2001 c.3 Customer equity :

Includes bibliographical references and index.

The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your marketing -- Virtually selling everything -- Anticipating your customers' needs -- Online lead generation management, security, and privacy -- Reducing costs and increasing customer loyalty at the interaction center -- Increasing customer loyalty with data mining -- Developing eCRM projects.

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