Global marketing management : a strategic perspective / Brian Toyne, Peter G.P. Walters.
Material type:
TextPublication details: Boston : Allyn and Bacon, c1993Edition: 2nd ed., Int. student edDescription: xxvi, 734 p. : ill. ; 25 cmISBN: 9780205136438 (pbk.); 0205136435 (pbk.)Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.84 LOC classification: HF5415 | .T69 1993
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415 .T69 1993 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010399 |
Includes bibliographical references and index.
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