Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1996Edition: 5th edDescription: xxii, 888 p. : ill. (some col.), maps ; 24 cmISBN: 0071144188 (pbk.); 9780071144186 (pbk.)Subject(s): Marketing research | Marketing -- ManagementDDC classification: 658.83 LOC classification: HF5415.2 | .K56 1996
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Overnight Loan
|
APU Library Open Shelf | Book | HF5415.2 .K56 1996 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010629 |
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM and compatible computers.
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