Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type: TextPublication details: Homewood, Ill. : BPI/Irwin, 1989Edition: 4th edDescription: xviii, 796 p. : ill. (some col.) ; 24 cmSubject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studies | Market surveys -- United States -- Case studiesDDC classification: 658.83240973 LOC classification: HF5415.33.U6 | H39 1989Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.33.U6 H39 1989 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010623 |
Includes bibliographical references and indexes.
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