Asia Pacific University Library catalogue


Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Hawkins, Del IContributor(s): Best, Roger J | Coney, Kenneth AMaterial type: TextTextPublication details: Homewood, Ill. : BPI/Irwin, 1989Edition: 4th edDescription: xviii, 796 p. : ill. (some col.) ; 24 cmSubject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studies | Market surveys -- United States -- Case studiesDDC classification: 658.83240973 LOC classification: HF5415.33.U6 | H39 1989
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Book HF5415.33.U6 H39 1989 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010623

Includes bibliographical references and indexes.

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