Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
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TextPublication details: Hoboken, N. J. : Wiley, c2008Edition: 4th edDescription: xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cmISBN: 9780471755272 (pbk.); 0471755273 (pbk.)Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.84 LOC classification: HF1416 | .K68 2008Online resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF1416 .K68 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011969 |
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| HF1416 .K44 2000 c.2 Global marketing / | HF1416 .K44 2003 c.1 Global marketing / | HF1416 .K44 2003 c.2 Global marketing / | HF1416 .K68 2008 c.1 Global marketing management / | HF1416 .M85 1999 c.1 International marketing : | HF1416 .O43 2009 c.1 International marketing / | HF1456.5.P3 L37 1999 c.1 Strategy and management in Asia Pacific / |
Includes bibliographical references and index.
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