Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2002Edition: 2nd edDescription: xxvi, 514 p. : ill. ; 24 cmISBN: 0072895128 (pbk.); 9780071121002 (pbk.)Subject(s): Marketing channels | Relationship marketingDDC classification: 658.84 LOC classification: HF5415.129 | .P45 2002
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
3 Day Loan
|
APU Library Open Shelf | Book | HF5415.129 .P45 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010682 | |
Overnight Loan
|
APU Library Open Shelf | Book | HF5415.129 .P45 2002 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010726 |
Includes bibliographical references and index.
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