Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c1998Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cmISBN: 0071153241 (pbk.); 9780071153249 (pbk.)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H39 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Overnight Loan
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APU Library Open Shelf | Book | HF5415.33.U6 H39 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010643 | |
General Circulation
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APU Library Open Shelf | Book | HF5415.33.U6 H39 1998 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010644 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.33.U6 H39 1998 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010645 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.33.U6 H39 1998 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00010646 |
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
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