Asia Pacific University Library catalogue


eMarketing excellence : the heart of eBusiness / PR Smith and Dave Chaffey.

By: Smith, P. R. (Paul Russell), 1957-Contributor(s): Chaffey, Dave, 1963- | Chartered Institute of MarketingMaterial type: TextTextPublication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2002Description: xiii, 340 p. : ill. ; 25 cmISBN: 0750653353 (pbk.); 9780750653350 (pbk.)Subject(s): Internet marketingDDC classification: 658.84 LOC classification: HF5415.1265 | .S65 2002
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HF5415.1265 .S52 2010 c.2 Introduction to internet marketing / HF5415.1265 .S55 2002 c.1 Business to business Internet marketing : HF5415.1265 .S65 2002 c.6 eMarketing excellence : HF5415.1265 .S65 2002 c.7 eMarketing excellence : HF5415.1265 .S65 2002 c.9 eMarketing excellence : HF5415.1265 .S65 2011 c.1 The social media management handbook : HF5415.1265 .S66 2018 c.1 Digital analytics for marketing /

Published in association with: the Chartered Institute of Marketing.

Includes bibliographical references and index.

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