Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
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TextPublication details: New York : McGraw-Hill, 2000Edition: 8th edDescription: xxiv, 776 p. : col. ill. ; 26 cmISBN: 0071180397 (pbk.); 9780071180399 (pbk.)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case StudiesDDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H39 2000
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APU Library Open Shelf | Book | HF5415.33.U6 H39 2000 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010647 | |
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APU Library Open Shelf | Book | HF5415.33.U6 H39 2000 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010656 |
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| HF5415.33.U6 H39 1998 c.3 Consumer behavior : | HF5415.33.U6 H39 1998 c.4 Consumer behavior : | HF5415.33.U6 H39 2000 c.1 Consumer behavior : building marketing strategy / | HF5415.33.U6 H39 2000 c.2 Consumer behavior : building marketing strategy / | HF5415.33.U6 H39 2007 c.1 Consumer behavior : | HF5415.33.U6 H39 2007 c.2 Consumer behavior : | HF5415.33.U6 H39 2007 c.3 Consumer behavior : |
Includes bibliographical references and indexes.
System requirements for accompanying disk: IBM PC, or compatible with Microsoft Windows 95 or higher, Microsoft Excel for Windows Version 5.0 or Microsoft Works for Windows Version 2.0.
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