Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
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TextPublication details: Boston : McGraw-Hill Irwin, c2010Edition: 11th int. student edDescription: xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780070171008 (pbk.); 0070171009 (pbk.); 9780073361345 (CD-ROM); 0073361348 (CD-ROM)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H39 2010
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| HF5415.33.U6 H39 2007 c.3 Consumer behavior : | HF5415.33.U6 H39 2007 c.4 Consumer behavior : | HF5415.33.U6 H39 2007 c.5 Consumer behavior : | HF5415.33.U6 H39 2010 c.1 Consumer behavior : | HF5415.335 .H45 1999 c.1 One size fits one : | HF5415.335 .J33 2002 c.1 Business process mapping : | HF5415.35 .S65 2000 c.1 Marketing : |
Includes bibliographical references and index.
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