Asia Pacific University Library catalogue


Global marketing / Warren J. Keegan, Mark C. Green.

By: Keegan, Warren JContributor(s): Green, Mark C | Keegan, Warren J. Principles of global marketingMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Prentice-Hall, c2000Edition: 2nd edDescription: xxii, 594, [23] p. : ill., maps ; 26 cmISBN: 0130842680 (pbk.); 9780130842688 (pbk.)Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848 LOC classification: HF1416 | .K44 2000
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Book HF1416 .K44 2000 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00010770

Rev. ed. of: Principles of global marketing. 1st ed. c1997.

Includes bibliographical references and index.

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