Global marketing / Warren J. Keegan, Mark C. Green.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice-Hall, c2000Edition: 2nd edDescription: xxii, 594, [23] p. : ill., maps ; 26 cmISBN: 0130842680 (pbk.); 9780130842688 (pbk.)Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848 LOC classification: HF1416 | .K44 2000Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF1416 .K44 2000 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010768 | |
General Circulation | APU Library Open Shelf | Book | HF1416 .K44 2000 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010770 |
Rev. ed. of: Principles of global marketing. 1st ed. c1997.
Includes bibliographical references and index.
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