Retail analytics : the secret weapon / Emmett Cox.
Material type:
TextSeries: Wiley and SAS business seriesPublication details: Hoboken, N.J. : Wiley, c2012Description: xii, 164 p. : ill. ; 24 cmISBN: 9781118099841 (hbk.)Subject(s): Retail trade | Retail trade -- Statistics | Retail trade -- Case studiesDDC classification: 658.87 LOC classification: HF5429 | .C69 2012Summary: "Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HF5429 .C69 2012 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010686 |
Includes index.
"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher.
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