Asia Pacific University Library catalogue


E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Chaffey, Dave, 1963-Material type: TextTextPublication details: Harlow, England ; New York : FT Prentice Hall, 2009Edition: 4th edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN: 9780273719601 (pbk.)Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.872 | 658.872 LOC classification: HF5548.32 | .C43 2009Online resources: Table of contents
Contents:
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
Summary: This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Staff Circulation Staff Circulation APU Library
Open Shelf 		Book HF5548.32 .C43 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00011373
General Circulation General Circulation APU Library
Open Shelf 		Book HF5548.32 .C43 2009 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00010793

Includes bibliographical references and index.

Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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