e-marketing strategy / Ian Chaston.
Material type:
TextPublication details: London : McGraw-Hill, c2001Description: xiii, 314 p. : ill. ; 25 cmISBN: 007709753X (pbk.); 9780077097530 (pbk.)Subject(s): Internet marketingDDC classification: 658.84 LOC classification: HF5415.1265 | .C43 2001
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| HF5415.1265 .B59 2006 c.1 Blog, schmog! : | HF5415.1265 .B63 1996 c.2 CyberPower for business / | HF5415.1265 .B78 1998 c.1 Net results : | HF5415.1265 .C43 2001 c.3 e-marketing strategy / | HF5415.1265 .C43 2001 c.4 e-marketing strategy / | HF5415.1265 .C43 2008 c.2 eMarketing eXcellence : | HF5415.1265 .C43 2009 c.1 The digital handshake : |
Includes bibliographical references and index.
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