Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2007Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN: 0071105891 (pbk.); 9780071105897 (pbk.)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B45 2007| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5823 .B45 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010823 |
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| HF5821 .W55 1999 c.2 The fundamentals of advertising / | HF5823 .A58 2013 c.1 Advertising creative : | HF5823 .B45 1995 c.1 Introduction to advertising and promotion : | HF5823 .B45 2007 c.1 Advertising and promotion : | HF5823 .D54 2008 c.2 Create, connect, convince : | HF5823 .J44 1999 c.1 Advertising / | HF5823 .J44 1999 c.2 Advertising / |
Includes bibliographical references (p. 763-789) and indexes.
Introduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monioring, evaluation, and control -- Special topics and perspectives.
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