The elements of copywriting : the essential guide to creating copy that gets the results you want / Gary Blake and Robert W. Bly.
Material type:
TextPublication details: New York : Macmillan USA, c1997Edition: Paperback edDescription: xii, 176 p. ; 21 cmISBN: 0028626303 (pbk.); 9780028626307 (pbk.)Subject(s): Advertising copy | Journalism -- AuthorshipDDC classification: 659.132 LOC classification: HF5825 | .B53 1997
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APU Library Open Shelf | Book | HF5825 .B53 1997 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010831 | |
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APU Library Open Shelf | Book | HF5825 .B53 1997 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010830 | |
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APU Library Open Shelf | Book | HF5825 .B53 1997 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010850 |
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| HF5823 .M44 2009 c.4 Advertising management : media approach for market research / | HF5823 .W45 2002 c.1 Advertising : | HF5823 .W45 2006 c.1 Advertising : | HF5825 .B53 1997 c.1 The elements of copywriting : | HF5825 .B53 1997 c.2 The elements of copywriting : | HF5825 .B53 1997 c.3 The elements of copywriting : | HF5825 .G33 2003 c.1 Copywriting / |
Originally published: New York : Macmillan USA, 1997.
Includes index.
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