Copywriting for the electronic media : a practical guide / Milan D. Meeske.
Material type: TextPublication details: Belmont, CA : Thomson/Wadsworth, [c2003]Edition: 4th edDescription: xiv, 306 p. : ill. ; 28 cmISBN: 0534526608 (pbk.); 9780534526603 (pbk.)Subject(s): Advertising copy | Broadcast advertisingDDC classification: 659.14 LOC classification: HF5825 | .M44 2003Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5825 .M44 2003 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010828 |
Cover title.
Includes bibliographical references (p. [299]-300) and index.
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