Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.
Material type:
TextPublication details: Boston, MA : Thomson/Wadsworth, c2009Edition: 8th ed., Int. edDescription: xiii, 466 p. : ill. ; 24 cmISBN: 9780495503071 (pbk.); 049550307X (pbk.)Subject(s): Television programs -- Planning | Radio programs -- Planning | Cable television -- Planning | Mass media -- PlanningDDC classification: 791.4402360973 LOC classification: PN1992.55 | .E27 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | PN1992.55 .E27 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010858 |
Includes bibliographical references (p. 437-444) and indexes.
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