Asia Pacific University Library catalogue


Introduction to business strategy : a strategic management approach : text and cases / Tony Morden.

By: Morden, Anthony RMaterial type: TextTextPublication details: London : McGraw-Hill, c1999Edition: 2nd edDescription: xxiv, 636 p. : ill. ; 25 cmISBN: 0077094514 (pbk.) ; 9780077094515 (pbk.) Subject(s): Strategic planning | Management and Business StudiesDDC classification: 658.4012 LOC classification: HD30.28 | .M67 1999
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HD30.28 .M56 2009 c.1 Strategy safari : HD30.28 .M64 2008 c.1 Strategic management : HD30.28 .M64 2008 c.3 Strategic management : HD30.28 .M67 1999 c.1 Introduction to business strategy : HD30.28 .M67 2007 c.1 Executing your strategy : HD30.28 .M68 2006 c.1 Business strategy in a semiglobal economy / HD30.28 .O88 2010 c.1 Business model generation :

Previous ed.: published as Business strategy and planning? 1993?.

Includes index.

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