Asia Pacific University Library catalogue


Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Solomon, Michael RMaterial type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009Edition: 8th edDescription: xxv, 694 p. : col. ill. ; 29 cmISBN: 9780135153369; 0135153360Subject(s): Consumer behaviorDDC classification: 658.8342 LOC classification: HF5415.32 | .S65 2009Online resources: Table of contents
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.32 .S65 2009 c.1 (Browse shelf (Opens below)) 1 Lost and Paid for Withdrawn Not for loan (No use restrictions) 00011868

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

There are no comments on this title.

to post a comment.