The CRM handbook : a business guide to customer relationship management / Jill Dyché.
Material type:
TextSeries: Addison-Wesley information technology seriesPublication details: Boston : Addison Wesley, c2002Description: xxiv, 307 p. : ill. ; 24 cmISBN: 0201730626 (pbk.); 9780201730623 (pbk.)Subject(s): Customer relations -- ManagementDDC classification: 658.812 LOC classification: HF5415.5 | .D93 2002
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APU Library Open Shelf | Book | HF5415.5 .D93 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027681 | |
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APU Library Open Shelf | Book | HF5415.5 .D93 2002 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010526 |
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| HF5415.5 .B58 1991 c.1 Managing service as a strategic profit center / | HF5415.5 .B58 1991 c.2 Managing service as a strategic profit center / | HF5415.5 .C63 1999 c.1 Consulting for real people : | HF5415.5 .D93 2002 c.2 The CRM handbook : | HF5415.5 .G66 2000 c.2 Monitoring, measuring, and managing customer service / | HF5415.5 .G74 2001 c.1 CRM at the speed of light : | HF5415.5 .G74 2002 c.1 CRM at the speed of light : |
Includes bibliographical references (p. 281-286) and index.
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