Media rules! : mastering today's technology to connect with and keep your audience / Brian Reich, Dan Solomon.
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TextPublication details: Hoboken, N.J. : J. Wiley & Sons, c2008Description: xxii, 230 p. ; 24 cmISBN: 9780470108888 (hbk.)Subject(s): Communication and technology | Mass media | GlobalizationDDC classification: 302.2 LOC classification: P96.T42 | R44 2008| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | P96.T42 R44 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00000279 | |
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APU Library Open Shelf | Book | P96.T42 R44 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00020677 |
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| P96.T42 N49 2003 c.1 New media : | P96.T42 N49 2006 c.1 The new media theory reader / | P96.T42 P38 1998 c.1 New media technology : | P96.T42 R44 2008 c.1 Media rules! : | P96.T47 M38 2013 c.1 Terrorism and communication : | P302 .M33 2012 c.1 How to do critical discourse analysis : | P37 .L36 1986 c.1 Language, writing, and the computer : |
Includes bibliographical references (p. 217-219) and index.
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
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