Principles of marketing / Philip Kotler, Gary Armstrong.
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TextPublication details: Boston : Pearson Prentice Hall, 2012Edition: 14th ed., Global edDescription: 637, [98] p. : col. ill. ; 29 cmISBN: 9780273752431 (pbk.); 027375243X (pbk.)Subject(s): Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415 | .K68 2012
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APU Library Open Shelf | Book | HF5415 .K68 2012 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011059 | |
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APU Library Open Shelf | Book | HF5415 .K68 2012 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00011878 | |
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APU Library Open Shelf | Book | HF5415 .K68 2012 c.4 (Browse shelf (Opens below)) | 4 | Lost and Paid for Withdrawn Not for loan (No use restrictions) | 00011596 |
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| HF5415 .K68 2004 c.2 Principles of marketing / | HF5415 .K68 2006 c.1 Principles of marketing / | HF5415 .K68 2009 c.3 Marketing : | HF5415 .K68 2012 c.4 Principles of marketing / | HF5415 .K68 2014 c.1 Principles of marketing / | HF5415 .K68 2016 c.3 Principles of marketing / | HF5415 .L36 1993 c.1 Essentials of marketing : |
Includes bibliographical references and index.
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