Marketing : an introduction / Gary Armstrong & Phil Kotler.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Edition: 8th edDescription: xxx, 522 p. : ill. ; 28 cmISBN: 9780131984547 (pbk.); 0131984543 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .A76 2007
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APU Library Open Shelf | Book | HF5415 .A76 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010080 | |
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| HF5415.7 .S56 2008 c.2 Designing and managing the supply chain : | HF5415.7 .S56 2008 c.3 Designing and managing the supply chain : | HF5415 .A33 2000 c.1 Marketing strategies for competitive advantage / | HF5415 .A76 2007 c.1 Marketing : | HF5415 .A76 2009 c.5 Marketing : | HF5415 .A85 1996 c.1 Strategic marketing : | HF5415 .B45 2009 c.1 Sustainability marketing : |
Kotler's name appears first on the earlier ed.
Includes bibliographical references and index.
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