International marketing / Masaaki Kotabe ... [et al.]
Material type:
TextPublication details: Milton, Qld. : John Wiley & Sons, 2008Edition: 2nd Asia-Pacific edDescription: xviii, 629 p. : ill. ; 26 cmISBN: 0470814241 (pbk.); 9780470814246 (pbk.)Subject(s): Marketing -- Asia | Marketing -- Pacific Area | International business enterprises -- MarketingDDC classification: 658.8 LOC classification: HF5415 | .I58 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415 .I58 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010325 |
Previously published: 2005.
Includes index.
Bibliography.
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