Marketing : concepts and strategies / Sally Dibb ... [et al.].
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TextPublication details: Boston ; Abingdon : Houghton Mifflin, c2006Edition: 5th European edDescription: xviii, 878 p. : col. ill. ; 26 cmISBN: 061853203X (pbk.) ; 9780618532032 (pbk.)Subject(s): Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415 | .M37 2006
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APU Library Open Shelf | Book | HF5415 .M37 2006 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010365 | |
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APU Library Open Shelf | Book | HF5415 .M37 2006 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027507 | |
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APU Library Open Shelf | Book | HF5415 .M37 2006 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00032718 |
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| HF5415 .M37 2003 c.2 Marketing changes / | HF5415 .M37 2005 c.1 Marketing principles and best practices / | HF5415 .M37 2006 c.2 Marketing : | HF5415 .M37 2006 c.3 Marketing : | HF5415 .M37 2007 c.1 Marketing power plays : | HF5415 .M37 2007 c.2 Marketing power plays : | HF5415 .M37 2009 c.1 Secrets of the marketing masters : |
Previous ed.: 2001.
Includes bibliographical references and index.
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