Principles of service marketing and management / Christopher Lovelock, Lauren Wright.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999Description: xvii, 414 p. : ill. (some col.) ; 29 cmISBN: 013676875X (hbk.); 9780136768753 (hbk.)Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .L68 1999Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415 .L68 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010355 | |
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HF5415 .L48 2007 c.1 Guerrilla marketing : | HF5415 .L68 1999 c.1 Principles of service marketing and management / | HF5415 .L68 1999 c.2 Principles of service marketing and management / | HF5415 .L68 1999 c.3 Principles of service marketing and management / | HF5415 .L68 2002 c.10 Principles of service marketing and management / | HF5415 .L68 2002 c.3 Principles of service marketing and management / | HF5415 .L68 2002 c.4 Principles of service marketing and management / |
Includes bibliographical references (p. 388-396) and index.
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