Principles of service marketing and management / Christopher Lovelock, Lauren Wright.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999Description: xvii, 414 p. : ill. (some col.) ; 29 cmISBN: 013676875X (hbk.); 9780136768753 (hbk.)Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .L68 1999
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| HF5415 .L48 2008 c.2 Jay and Jeannie Levinson's startup guide to guerrilla marketing : | HF5415 .L48 2008 c.3 Jay and Jeannie Levinson's startup guide to guerrilla marketing : | HF5415 .L68 1999 c.4 Principles of service marketing and management / | HF5415 .L68 1999 c.5 Principles of service marketing and management / | HF5415 .L68 1999 c.6 Principles of service marketing and management / | HF5415 .L68 1999 c.7 Principles of service marketing and management / | HF5415 .L68 2002 c.1 Principles of service marketing and management / |
Includes bibliographical references (p. 388-396) and index.
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