Marketing ethics : an international perspective / Bodo B. Schlegelmilch.
Material type:
TextSeries: Advanced marketing seriesPublication details: London ; Boston : International Thomson Business Press, 1998Edition: 1st edDescription: x, 468 p. ; 24 cmISBN: 186152191X (pbk.)Subject(s): Business ethics | Marketing -- Moral and ethical aspectsDDC classification: 174.4 LOC classification: HF5387 | .S3 1998Online resources: Table of contents
Contents:
pt. I. Fundamentals of marketing ethics -- pt. II. Ethics in international marketing practice : cases -- pt. III. Readings in international marketing ethics -- pt. IV. Business ethics resources.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5387 .S3 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00000287 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5387 .H67 2008 c.5 The ethics of management / | HF5387 .N67 2006 c.1 Business ethics : | HF5387 .R49 2003 c.1 Ethics in information technology / | HF5387 .S3 1998 c.1 Marketing ethics : | HF5387 .S53 2005 c.1 Business ethics / | HF5387 .S53 2005 c.2 Business ethics / | HF5387 .S53 2010 c.2 Moral issues in business / |
Includes bibliographical references and index.
pt. I. Fundamentals of marketing ethics -- pt. II. Ethics in international marketing practice : cases -- pt. III. Readings in international marketing ethics -- pt. IV. Business ethics resources.
There are no comments on this title.