Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
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TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002Edition: 6th ed., Int. edDescription: 599 p. : ill. (some col.) 28 cmISBN: 0131202065 (pbk.); 9780131202061 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .W45 2002
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APU Library Open Shelf | Book | HF5823 .W45 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010836 | |
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| HF5823 .M44 2009 c.2 Advertising management : media approach for market research / | HF5823 .M44 2009 c.3 Advertising management : media approach for market research / | HF5823 .M44 2009 c.4 Advertising management : media approach for market research / | HF5823 .W45 2002 c.1 Advertising : | HF5823 .W45 2006 c.1 Advertising : | HF5825 .B53 1997 c.1 The elements of copywriting : | HF5825 .B53 1997 c.2 The elements of copywriting : |
Includes bibliographical references and index.
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