Marketing management / Philip Kotler, Kevin Lane Keller.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 13th edDescription: 1 v. (various pagings) : col. ill. ; 29 cmISBN: 9780131357976 (pbk.); 0131357972 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K68 2009
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| HF5415.13 .K68 2000 c.3 Marketing management / | HF5415.13 .K68 2000 c.4 Marketing management / | HF5415.13 .K68 2000 c.5 Marketing management / | HF5415.13 .K68 2009 c.4 Marketing management / | HF5415.13 .K68 2012 c.1 Marketing management / | HF5415.13 .K68 2012 c.3 Marketing management / | HF5415.13 .K68 2012 c.4 Marketing management / |
Includes bibliographical references and index.
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