Mass media in a changing world : history, industry, controversy / George Rodman.
Material type: TextPublication details: New York, NY : McGraw-Hill : imprint of McGraw-Hill Co., c2012Edition: 4th int. edDescription: xxvii, 498 p. : ill. (chiefly col.) ; 28 cmISBN: 9780071316323 (pbk.); 0071316329 (pbk.)Subject(s): Mass mediaDDC classification: 302.23 LOC classification: P90 | .R63 2012
Contents:
Pt.1. Overview -- Pt.2. The Print Industries -- Pt.3. The Electronic Industries -- Pt.4. Information and Persuation Industries -- Pt.5. Media Law and Ethics.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Staff Circulation | APU Library Open Shelf | Book | P90 .R63 2012 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030091 |
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P90 .O79 1999 c.1 Improving communication / | P90 .O84 2003 c.1 Studying the media : | P90 .R43 2002 c.3 Readings in mass communication : | P90 .R63 2012 c.1 Mass media in a changing world : | P90 .S3 1990 c.1 Shared minds : | P90 .S48 2010 c.1 Communication theories : | P90 .S65 2008 c.1 Introduction to mass communication / |
Includes bibliographical references and index.
Pt.1. Overview -- Pt.2. The Print Industries -- Pt.3. The Electronic Industries -- Pt.4. Information and Persuation Industries -- Pt.5. Media Law and Ethics.
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