Principles and practice of marketing / David Jobber and Fiona Ellis-Chandwick.
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TextPublication details: London : McGraw-Hill Higher Education, 2013Description: xxxv, 885 p. : ill. ; 26 cmISBN: 9780077140007 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .J63 2013
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APU Library Open Shelf | Book | HF5415 .J63 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011313 | |
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APU Library Open Shelf | Book | HF5415 .J63 2013 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011314 |
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| HF5415 .I58 2008 c.1 International marketing / | HF5415 .I58 2011 c.1 International marketing / | HF5415 .J63 2001 c.1 Principles and practice of marketing / | HF5415 .J63 2013 c.1 Principles and practice of marketing / | HF5415 .J63 2013 c.2 Principles and practice of marketing / | HF5415 .K35 2008 c.1 Marketing mix from an islamic perspective : | HF5415 .K56 1990 c.1 Principles of marketing / |
Includes index.
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