Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice-Hall, 2003Edition: 4th edDescription: xxxi, 642 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0131202642 (pbk.); 0131011189 (CD-ROM)Subject(s): Marketing research -- Computer network resources | Management and Business StudiesDDC classification: 658.83 LOC classification: HF5415.2 | .B87 2003
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APU Library CD-ROM Shelf | CD-ROM | KL-MK-02-34 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014299 | |
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APU Library Open Shelf | Book | HF5415.2 .B87 2003 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011336 |
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| KL-MA-04-60 Business logistics / supply chain management : | KL-MA-04-63 Information technology project management / | KL-MK-02-05 Marketing research / | KL-MK-02-34 Marketing research : | KL-MK-02-56 Principles and practice of marketing / | KL-MK-02-57 Essentials of marketing : | KL-MK-02-57-2 Essentials of marketing : |
Disc in pocket attached to inside back cover.
CD-ROM entitled SPSS student version 11.0 for Windows.
Includes index.
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