Asia Pacific University Library catalogue


Introduction to mass communication : media literacy and culture / Stanley Baran.

By: Baran, Stanley JMaterial type: TextTextPublication details: New York : McGraw-Hill Higher Education, c2010Edition: 6th Int. edDescription: xxiv, 450, [42] p. : col. ill. : 28 cmISBN: 9780071078771 (pbk.); 0071078770 (pbk.)Subject(s): Mass media | Mass media and culture | Media literacyDDC classification: 302.23 LOC classification: P90 | .B37 2010
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P90 .B37 2009 c.1 Mass communication theory : P90 .B37 2009 c.2 Mass communication theory : P90 .B37 2010 c.2 Introduction to mass communication : P90 .B37 2010 c.3 Introduction to mass communication : P90 .C66 1995 c.1 Competent Communication / P90 .C66 1995 c.2 Competent Communication / P90 .C66 2007 c.1 Communication in history :

Includes bibliographical references (p. R-1 - R-12) and index.

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