Introduction to mass communication : media literacy and culture / Stanley J. Baran.
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TextPublication details: Boston : McGraw-Hill, c2007Edition: Updated media enhanced 4th edDescription: xxxvi, 523 p. : ill. (some col.) ; 28 cm.+ 1 CD-ROM (4 3/4 in.)ISBN: 9780073256238 (pbk.); 0073256234 (pbk.); 9780073269122 (CD-ROM); 0073269123 (CD-ROM)Subject(s): Mass media | Mass media and culture | Media literacyDDC classification: 302.23 LOC classification: P90 | .B37 2007
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APU Library CD-ROM Shelf | CD-ROM | CD-33-29D (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00014292 | |
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| CD-33-11A Operations research : | CD-33-21 Introduction to management science : | CD-33-21A Introduction to management science : | CD-33-29C Introduction to mass communication : | CD-33-29D Introduction to mass communication : | CD-33-32 Organizational behavior / | CD-33-41 Business research methods / |
Includes bibliographical references and index.
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