Asia Pacific University Library catalogue


Integrated marketing communications / Hans Ouwersloot and Tom Duncan.

By: Ouwersloot, HansContributor(s): Duncan, Tom (Thomas R.)Material type: TextTextPublication details: London : McGraw-Hill, c2008Edition: European edDescription: xviii, 523 p. : ill. ; 27 cmISBN: 9780077111205 (pbk.); 0077111206 (pbk.) Subject(s): Communication in marketing | Management and Business StudiesDDC classification: 658.802 LOC classification: HF5415.123 | .O99 2008
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Formerly CIP. Uk

Includes bibliographical references and index.

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