Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
Material type:
TextPublication details: New Jersey : Pearson/Prentice Hall, 2006Edition: 7th edDescription: 592 p. : ill. ; 28 cmISBN: 9780131968813 (pbk.); 0131968815 (pbk.)Other title: Advertising principles & practice | Advertising principles and practiceSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .W45 2006
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5823 .W45 2006 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011338 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5823 .M44 2009 c.3 Advertising management : media approach for market research / | HF5823 .M44 2009 c.4 Advertising management : media approach for market research / | HF5823 .W45 2002 c.1 Advertising : | HF5823 .W45 2006 c.1 Advertising : | HF5825 .B53 1997 c.1 The elements of copywriting : | HF5825 .B53 1997 c.2 The elements of copywriting : | HF5825 .B53 1997 c.3 The elements of copywriting : |
Includes bibliographical references and index.
There are no comments on this title.