The media of mass communication / John Vivian.
Material type:
TextPublication details: Boston : Allyn & Bacon, c2011Edition: 10th edDescription: xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cmISBN: 9780205719112 (pbk.); 0205719112 (pbk.)Subject(s): Mass mediaDDC classification: 302.23 LOC classification: P90 | .V58 2011
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | P90 .V58 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00002198 | |
Overnight Loan
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APU Library Open Shelf | Book | P90 .V58 2011 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00002199 | |
General Circulation
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APU Library Open Shelf | Book | P90 .V58 2011 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00002200 | |
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General Circulation
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APU Library Open Shelf | Book | P90 .V58 2011 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00032721 | |
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General Circulation
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APU Library Open Shelf | Book | P90 .V58 2011 c.5 (Browse shelf (Opens below)) | 5 | Available (No use restrictions) | 00002092 |
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
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