Asia Pacific University Library catalogue


Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

By: McDaniel, Carl DContributor(s): Lamb, Charles W | Hair, Joseph FMaterial type: TextTextPublication details: [Mason, Ohio] : South-Western Cengage Learning, c2010Edition: 10th edDescription: 708 p. : col. ill. ; 28 cmISBN: 9780324599312 (pbk.); 0324599315 (pbk.)Other title: MarketingSubject(s): Marketing -- Management | MarketingDDC classification: 658.802 LOC classification: HF5415.2 | .M33 2010
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.2 .M33 2010 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00011407

"International student ed."--Cover.

Includes bibliographical references and indexes.

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