Asia Pacific University Library catalogue


Iconoclast : a neuroscientist reveals how to think differently / Gregory Berns.

By: Berns, GregoryMaterial type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2010Description: x, 250 p. : ill. ; 21 cmISBN: 9781422133309 (pbk.)Subject(s): Neuropsychology | Iconoclasm | Psychology, Industrial | Creative ability | Psychophysiology -- methods | Behavior -- physiology | Fear | Perception -- physiology | Risk-Taking | Thinking -- physiologyDDC classification: 612.8 LOC classification: QP360 | .B47 2010
Contents:
Doing what can't be done : Howard Armstrong -- Through the eye of an iconoclast : Dale Chihuly, Paul Lauterbur, Nolan Bushnell -- From perception to imagination : Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis -- Fear : the inhibitor of action : Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions -- How fear distorts perception : NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. -- Why the fear of failure makes people risk averse : David Dreman, Bill Miller, Henry Ford -- Brain circuits for social networking : Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett -- Private spaceflight : a case study of iconoclasts working together : Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans -- When iconoclast becomes icon : Arthur Jones, Jonas Salk, Steve Jobs.
Summary: Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.
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QP301 .M89 1955 c.2 Human figure in motion / QP301 .M89 1955 c.3 Human figure in motion / QP356 .C48 1992 c.1 The computational brain / QP360 .B47 2010 c.1 Iconoclast : QP360 .B47 2010 c.2 Iconoclast : QP360 .B74 2020 c.1 Behavioral neuroscience / QP360 .C37 2001 c.2 Physiology of behavior /

Includes bibliographical references and index.

Doing what can't be done : Howard Armstrong -- Through the eye of an iconoclast : Dale Chihuly, Paul Lauterbur, Nolan Bushnell -- From perception to imagination : Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis -- Fear : the inhibitor of action : Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions -- How fear distorts perception : NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. -- Why the fear of failure makes people risk averse : David Dreman, Bill Miller, Henry Ford -- Brain circuits for social networking : Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett -- Private spaceflight : a case study of iconoclasts working together : Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans -- When iconoclast becomes icon : Arthur Jones, Jonas Salk, Steve Jobs.

Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.

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