Asia Pacific University Library catalogue


Iconoclast : a neuroscientist reveals how to think differently / Gregory Berns.

By: Berns, GregoryMaterial type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2010Description: x, 250 p. : ill. ; 21 cmISBN: 9781422133309 (pbk.)Subject(s): Neuropsychology | Iconoclasm | Psychology, Industrial | Creative ability | Psychophysiology -- methods | Behavior -- physiology | Fear | Perception -- physiology | Risk-Taking | Thinking -- physiologyDDC classification: 612.8 LOC classification: QP360 | .B47 2010
Contents:
Doing what can't be done : Howard Armstrong -- Through the eye of an iconoclast : Dale Chihuly, Paul Lauterbur, Nolan Bushnell -- From perception to imagination : Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis -- Fear : the inhibitor of action : Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions -- How fear distorts perception : NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. -- Why the fear of failure makes people risk averse : David Dreman, Bill Miller, Henry Ford -- Brain circuits for social networking : Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett -- Private spaceflight : a case study of iconoclasts working together : Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans -- When iconoclast becomes icon : Arthur Jones, Jonas Salk, Steve Jobs.
Summary: Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.
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QC495.3 .E25 2013 c.1 The secret language of color : QM26 .L33 2019 c.1 Human body : a wearable product designer's guide / QP309 .K77 2017 c.1 Fitting the human : QP360 .B47 2010 c.3 Iconoclast : RA1224.2 .C65 1997 c.3 Our stolen future : REF HA4615 .B55 2017 c.1 Bilang Filipinas : T11 .R46 2017 c.1 Exploding technical communication :

Includes bibliographical references and index.

Doing what can't be done : Howard Armstrong -- Through the eye of an iconoclast : Dale Chihuly, Paul Lauterbur, Nolan Bushnell -- From perception to imagination : Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis -- Fear : the inhibitor of action : Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions -- How fear distorts perception : NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. -- Why the fear of failure makes people risk averse : David Dreman, Bill Miller, Henry Ford -- Brain circuits for social networking : Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett -- Private spaceflight : a case study of iconoclasts working together : Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans -- When iconoclast becomes icon : Arthur Jones, Jonas Salk, Steve Jobs.

Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.

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