The invisible grail : how brands can use words to engage with audiences / John Simmons.
Material type:
TextPublication details: Singapore : London : Marshall Cavendish Business ; Cyan Communications Ltd., c2006Description: xiv, 223 p. : ill. ; 21 cmISBN: 9789812618320 (pbk.)Subject(s): Brand name products | Brand loyaltyDDC classification: 658.827 LOC classification: HD69.B7 | S56 2006
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD69.B7 S56 2006 c.1 (Browse shelf (Opens below)) | 1 | Available | 00030675 |
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| HD69.B7 K56 2018 c.4 How Asian brands soar 3 : | HD69.B7 M38 2007 c.2 Product and brand management / | HD69.B7 N48 2003 c.2 The brand gap : | HD69.B7 S56 2006 c.1 The invisible grail : | HD69.B7 S94 2008 c.1 Wowability : | HD69.B7 S94 2008 c.2 Wowability : | HD69.B7 T35 2009 c.1 Get a name! : |
Includes index.
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