Asia Pacific University Library catalogue

Includes index.

Previously published as: Research methods for business : a skill-building approach.

Part I. A Scientific Approach to Business Research: 1. Introduction to business research; 2. Scientific investigations and the research process -- Part II. Initial Stages and Design of a Research Project: 3. Preliminary information gathering and problem definition; 4. Framework development and research objectives; 5. Research design and planning -- Part III. Qualitative Business Research: 6. Qualitative data gathering; 7. Qualitative data analysis and interpretation -- Part IV. Quantitative Business Research: 8. Measurement of variables; 9. Scaling, reliability and validity; 10. Questionnaire design; 11. Sampling design; 12. Experimental designs; 13. Quantiative data analysis and interpretation -- Part V. Research Reporting and Managerial Decision Making: 14. Research reporting; 15. Managerial decision making and evaluating research -- References -- Appendices -- Glossary.

This book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product. Applied Business Research is aimed at improving students' understanding of the practical application of both qualitative and quantitative research methods. It provides a detailed examination of the different methodologies available, such as interviews, focus groups and questionnaires and how to select and apply these different techniques. It explores the various analytical approaches, including both constant comparative analysis and statistics. Above all, it details the full research cycle, from the research catalyst and definition of research objectives to the management of the research project and the writing of the final report. The book emphasises a practical orientation, focusing on the development of research questions and the use of research methods for effective decision making in business.