TY  - BOOK
AU  - Kasper,Hans
AU  - Helsdingen,Piet van
AU  - Gabbott,Mark
TI  - Services marketing management: a strategic perspective
SN  - 9780470091166 (pbk.)
AV  - HD9980.5 .K37 2006
U1  - 658.8 22
PY  - 2006///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip064/2005034528.html
UR  - http://www.loc.gov/catdir/enhancements/fy0654/2005034528-d.html
ER  -