TY - BOOK AU - Spence,William R. TI - Innovation: the communication of change in ideas, practices and products SN - 041254220X (pbk) AV - HM101 .S64 1994 U1 - 658.4063 21 PY - 1994/// CY - London, New York PB - Chapman & Hall KW - Social change KW - Communication KW - Social aspects KW - Diffusion of innovations KW - Technological innovations N1 - Includes bibliographical references (p. 239-243) and index ER -