TY  - BOOK
AU  - Esty,Daniel C.
AU  - Winston,Andrew S.
TI  - Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage 
SN  - 9780470393741 (pbk.)
AV  - HD30.255 .E88 2009
U1  - 658.4083 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Industrial management
KW  - Environmental aspects
KW  - Corporations
KW  - Business enterprises
N1  - Includes bibliographical references (p. 323-352) and index; The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture  -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions
ER  -