TY  - BOOK
AU  - Baker,Wayne E.
TI  - Networking smart: how to build relationships for personal and organizational success 
SN  - 0070050929 (hbk.)
AV  - HD30.3 .B35 1994
U1  - 658.45 22
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Communication in management
KW  - Communication in organizations
KW  - Public relations
KW  - Interpersonal relations
KW  - Information networks
N1  - Includes bibliographical references (p. 315-358) and index; 1. The Cult of the Deal: Old Attitudes in a New Business World -- 2. The Networking Leader -- 3. Building Intelligence Networks -- 4. Managing Up, Down, and Sideways -- 5. Bottlenecks and Bridges -- 6. Managing Serendipity -- 7. Tapping the Power of Diversity -- 8. Networking through the Organizational Life Cycle -- 9. Finding Good People (or Changing Jobs) -- 10. Building Relationships with Customers and Clients -- 11. Word-of-Mouth Marketing -- 12. Building Supplier Partnerships -- 13. Networking Clubs -- 14. Cooperating with Competitors -- 15. The Boundaryless Organization: Role Model for the 1990s and Beyond
N2  - A major secret to getting ahead in business today lies in the art of developing, maintaining, and using people networks. Indeed, it's no exaggeration to say that the ability to build strong personal relationships and effectively manage networks of people can both make your career and enable you to assure the success of your organization. And yet, says networking expert and trainer Wayne Baker, far too many otherwise savvy businesspeople fail to recognize, much less take advantage of, ALL the networking opportunities that are open to them. If you're looking to broaden, sharpen, and enhance your networking and relationship-building skills, this book will provide you with the sophisticated information and practical techniques you need to create powerful networks both inside and outside of your own company; Avoiding the kind of bland, familiar advice found in traditional guides to networking - many of them written more than a decade ago and geared to a different set of business realities - Networking Smart offers provocative and imaginative strategies you won't find anywhere else
ER  -